Client: Australian Paper Event: Product launch Location: Flemington, Vic
RUSH events created an unforgettable Spring Carnival experience for the national relaunch of the Reflex brand. We flew over 120 special guests from all over the world to Melbourne, where they stayed at the reknowned Pan Pacific Hotel in the Docklands.
On the morning of Derby Day, guests enjoyed tea and coffee during registration. They were then ushered dockside of Melbourne’s Maribyrnong River to walk the ‘Reflex blue’ carpet aboard their private boat charter to Flemington’s VIP gates.
There, the fun began with a glass of Mumm Champagne and a day filled with luxury and excitement. Guests enjoyed a private trackside marquee, top-notch food and drinks, and of course, world class horse racing.
The highlight of the day was the unveiling of Reflex’s new multi million dollar media campaign. The campaign was flanked by a striking paper flower installation, perfectly paired with guests paper corsages and vases of long stemmed paper flowers, making the event truly spectacular.
“Through detailed and thoughtful planning, RUSH events tailored a bespoke Spring Carnival experience for over 120 of our key customers for the national brand and product relaunch of Reflex. No detail was too much, including a striking paper flower installation. The feedback we received was glowing. The hallmarked event was paramount to the ongoing sales increase seen over the following 5 years.” Gary Harris – National Sales Manager, Australian Paper.
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