PRODUCT LAUNCH // AFT Pharmaceuticals
RUSH events was recently commissioned to host and coordinate a private launch for a new pharmaceutical product nationwide; in a relaxed and informative setting; with provision for separate cocktail space and theatre style presentation area.
12,000 invitations were distributed for 13 individual launch events nationwide, including regional areas of Australia. The key to ensuring the success of these events was developing a seamless branding execution that could be implemented regardless of the venue. The first customer touch point was the design of the distinguished invitations, compiled of a foil print on A5 size, hammered card stock. Further to this, we developed custom decals and light boxes to replicate product packaging. We mirrored brand colours through use of audiovisual lighting and prepared 5000 sample kits for post event review. Themes adopted throughout the campaign were continued through post roadshow marketing and collateral.
AFT Pharmaceuticals is a relatively new brand within their industry, these launch events ensured their position as a market leader by gaining quality exposure for their brand and product to over 5000 pharmacists and doctors nationwide.