VINOMOFO GOOD FOOD & WINE SHOW // APP Conference & Trade Exhibition
Starting in Melbourne, the roadshow travelled to Perth, Sydney and ended in Brisbane. RUSH events helped create a garden setting complete with a Virtual Reality Swing; custom bar and two side bars for wine tasting and sales; and a social media frenzy called “Wine Scream” – wine flavoured ice cream poured directly from the custom wrapped soft serve ice cream machine.
Handling all the event logistics from initial concept and activation ideas, managing the build, audiovisual and other external suppliers, and providing on the ground staff to manage roll out and pack down, the Good Food Show helped sign up over 20,000 new members for Vinomofo.