AFT PHARMACEUTICALS // Maxigesic Roadshow
AFT Pharmaceuticals invited RUSH events to manage a series of launch events for a new pharmaceutical product to their nationwide customer base. Our brief included a relaxed and informative setting, with provision for separate cocktail space and theatre style presentation area.
In response to our clients requirements, 12,000 invitations were distributed for 13 individual launch events nationwide, including regional areas of Australia. The key to ensuring the success of these events was developing a seamless branding execution that could be implemented regardless of the venue. The first customer touch point was the design of the distinguished invitations, compiled of a foil print on A5 size, hammered card stock. Further to this, we developed custom decals and light boxes to replicate product packaging. We mirrored brand colours through use of audiovisual lighting and prepared 5000 sample kits for post event review. Creative elements adopted throughout the campaign were continued through post roadshow marketing and collateral.
Our client is a relatively new brand within their industry, these launch events ensured their position as a market leader by gaining quality exposure for their brand and product to over 5000 pharmacists and doctors nationwide.