AUSTRALIAN PAPER // Product Launch

Celebrating the most recent incarnation of the eponymous Reflex brand, RUSH events in collaboration with Australian Paper tailored what was to be a once in a lifetime Spring Carnival experience!

123 guests from across the country and globe were flown in for this noteworthy occasion, accommodated at the luxurious Pan Pacific in Melbourne’s Docklands.

Derby Day morning guests enjoyed tea and coffee during registration to then be ushered dockside of Melbourne’s Maribyrnong River, to walk the ‘blue’ carpet aboard their private boat charter to Flemington’s VIP gates.

From the inaugural glass of Mumm Champagne the experience unfolded as an inspiring day of luxurious exclusivity; Private trackside marquee and bookies, standard setting food and beverage – and world class racing.

Paramount to the success of this event was the effectiveness of delivery and impact of the Brand Launch, which was successfully unveiled via Reflex’s new multi million dollar media campaign snapshot and a visual feast of striking paper flower installations that hallmarked the event.

If you would like to enquire about how RUSH events can deliver impact on your next Brand Launch, please do not hesitate to contact us.

For an exclusive insight into what was an incredible day, check out the related industry media coverage by Stationery News here.

Boat Transfers – Melbourne River Cruises
Marquee furniture and AV – Harry the Hirer
Floral installation – Paperlab
Acoustic Duo – Rosie & Rhys
Caricature – Brett Cardwell 
Photography – SDP Media
Videography –  BRNJAC Creative


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RUSH events is a Melbourne-based event management company, specializing in corporate events globally. We passionately approach the bigger picture for each of our events, we plan around our client’s overall objectives and implement down to the finest detail.

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